Reading critically, communicating persuasively, and working collaboratively are the foundations for any successful career.
These are the skills we develop in Georgia Tech’s Bachelor of Science in Literature, Media, and Communication (LMC), where we believe storytelling is not just for creative writers, but for sharing, shaping, and growing every new idea.
Through a range of courses such as Global Science Fiction, Video Editing and Post-Production, The Rhetoric of Scientific Inquiry, and AI and Game Design, you’ll learn how to analyze texts, communicate complex ideas, and solve problems. You’ll design and create with the latest technologies and develop new perspectives on how arts, culture, and media shape science and technology in our evolving world.
A close collaboration between LMC and other schools in the Ivan Allen College also allows you to apply your writing and communication expertise wherever your curiosity takes you, whether that's in policy, fundraising, media and broadcasting, research and analysis, international diplomacy, language learning, intercultural communication, public education, non-profit organizations, and so much more.
An idea can’t catch fire without rhetoric that inspires. The B.S. in Literature, Media, and Communication won’t just help you find your passion, it’ll give you the skills you need to ignite the change you want to see.
Customize Your Degree
The B.S. in LMC is flexible and customizable, so you can tailor your courses to your career and research ambitions. Students choose two threads to build a specialized skillset.
For example, literature and social justice forms a foundation for work in law or nonprofit organizations, while combining communication and science, technology, and culture prepares you for roles in medical communication and project management.
Threads
Literature
Study the history of storytelling in poetry, fiction, creative non-fiction, oral, and print traditions as well as their electronic and digital counterparts.
Media
Understand the rhetoric, history, forms, and technologies that are fundamental to the development and creation of film, electronic media, and performance.
Communication
Examine and produce rhetorically persuasive media that speaks to audiences across written, oral, verbal, electronic, and non-verbal situations.
Design
Build and analyze interactive systems for finance, education, entertainment, social media, and personal expression.
Social Justice
Map the evolution of race, gender, and environmental issues over the centuries and see how they relate to new scientific and social realities.
Science, Technology, and Culture (STAC)
Explore the relations between science and technology and global cultural practices in art, ethics, medicine, economics, and politics.
Thread Combinations and Career Outcomes
Literature and…
- Media: Publishing, Content Development
- Communication: Art Administration, Public Relations
- Design: Education Tech, New Media
- Social Justice: Law, Non-Profit Organizations
- STAC: Public Health, Education
Media and…
- Communication: Tech Communication, Film and Television
- Design: Web Design, Marketing
- Social Justice: Government Work, Legal Services
- STAC: Science Communication, Technical Consulting
- Literature: Publishing, Content Development
Communication and…
- Design: Social Media, Web Design
- Social Justice: Pre-Law, Advocacy
- STAC: Medical Communication, Project Management
- Literature: Art Administration, Public Relations
- Media: Tech Communication, Film and Television
Design and…
- Social Justice: Education Software, Government Organizations
- STAC: Device Prototyping, Science Education
- Literature: Education Tech, New Media
- Media: Web Design, Marketing
- Communication: Social Media, Web Design
Social Justice and…
- STAC: Environmental Services, Pre-Health
- Literature: Law, Non-Profit Organizations
- Media: Government Work, Legal Services
- Communication: Pre-Law, Advocacy
- Design: Education Software, Government Organizations
STAC and…
- Literature: Public Health, Education
- Media: Science Communication, Technical Consulting
- Communication: Medical Communication, Project Management
- Design: Device Prototyping, Science Education
- Social Justice: Environmental Services, Pre-Health
Develop Your Expertise
LMC students acquire the analytical and technical skills for careers in fields such as film, the arts, science and technical writing, publicity, and literature. You’ll learn how to:
- Analyze texts on topics in literary, film, and cultural studies.
- Identify the social, political, economic, and aesthetic forces that shape artistic and commercial production.
- Understand how global culture drives scientific and technological innovation.
- Explain the role that history and culture play in the construction, reception, and performance of texts and artistic products.
- Construct clear, persuasive, and ethical arguments for any audience.
- Employ theoretical frameworks to interpret, produce, invent, and compose across media forms.
Embark on Your Career
Our alumni have gone on to careers in journalism, research, communications and marketing, public relations, teaching, academia, analyst roles, product design, brand management, non-profits, and as founders of their own companies. Read some of their stories.
"Everything I work on requires strong storytelling. Some days, I use persuasive writing to pitch initiatives to leadership. On other days, I write TikTok scripts for influencers or character backstories for our mascots so that they look and sound consistent over time. The background that IAC gave me in script writing, technical communications, and literary archetypes set me up for success across all of those touchpoints."
.— Lexie Scott, B.S. LMC
Associate Brand Manager
"Communication is incredibly important. You can have the biggest and best analytics department in all of baseball, but at the end of the day, it means very little if you cannot communicate your findings throughout the organization. Being able to communicate our insights effectively and clearly across our staff, coaches, and players has led to a lot of buy-in from the people in our organization and helps us work together with them to make the best decisions we can."
— John Edwards, B.S. LMC
Quantitative Analyst
"I chose Interaction Design and Communications as my two threads. From those courses, I was able to build up a solid digital marketing (graphic design and UX) and copywriting skill set for my professional work. Being able to both understand the online user experience and succinctly communicate your business messaging is critical to any marketer."
— Nick LaFalce, B.S. LMC
Marketing Manager
"Studying LMC helped me stand out in my application to PA school since few applicants had a background in liberal arts. It also helped me become confident in communicating with patients from different backgrounds. Classes like Gender Studies, Literature in Medicine, and Ethnicity in American Literature exposed me to new perspectives and have helped me keep an open, critical mind about socioeconomic factors, gender, or age when making clinical decisions."
— Priyanka Dave, B.S. LMC
Physician Assistant Student